New Delhi: Concerned over the advertisements that are misleading, the government is mulling the idea to create laws to stop companies from giving such advertisements.

Ministry of Consumer Affairs is not satisfied with the self-regulation act in Advertising.

The Ministry is planning to frame a new law regarding this and in doing so it wants to keep the independence of the print and electronic media intact.

“Advertisements related to food supplements, cosmetics, and herbal products that promise health benefits are actually endangering the consumers,” Consumer Affairs Minister KV Thomas said.

Without quoting the name of any company Thomas said, “Such frauds are being committed by reputed companies. Their advertisements are being telecast recklessly which is hampering children and women alike.” 

“To stop such advertisements there is self-regulation in print and electronic media but it is not effective. There are several other laws as well but they are contradictory in nature and need immediate amendment,” he said.

He said though nationwide consultations have been carried out by an expert committee, a national seminar will be held in first week of March this year before an appropriate mechanism is finalised to deal with the issue.