Patwari worked with mobile processor supplier Qualcomm for 14 years and will now set up and head the development centre at LeMall India.

"We are very delighted to bring Jaiteerth on board, who will bring with him a wealth of experience which we're sure will be fruitful for us in our India journey," said Atul Jain, COO of Smart Electronics Business, LeEco India, in a statement.

"I am thrilled to join the LeEco family at such a critical junction of its growth journey in India. In the next couple of months, we will look at aggressively scaling up operations for LeMall in India," added Patwari.

LeMall is looking to hire 50 more engineers to build highly scalable distributed e-commerce platform.