"Our newly launched Super TVs is a testimony to our commitment of bringing top-of-the-line devices and services to our users in India," Tin Mok, Vice President, Le Holdings and CEO of LeEco Asia Pacific, told reporters here.

The Super3 X55 will be available for Rs 59,790, Super3 X65 at Rs 99,790 and Super3 Max65 will cost Rs 149,790. The TVs will be available to users through LeMall and Flipkart. Pre-sales on both platforms will be held from August 10 to August 12.

The Super3 Series comes in an all-metal body and is powered by a quad-core Cortex A17 CPU, a quad-core graphics processor and a 60 fps 4K video decoder. The processor is paired up with 3GB of RAM and 16GB of internal storage.

At the centre of these Super TVs is LeEco' eUI5.5 user interface and brings with it the option of customisation that shows different apps depending on the usage. The TVs are equipped with LeEco's self-developed content-viewing apps such as Levidi, LIVE, LeView along with other tailor-made apps like Panosearch.

The Super Remote Control 3.0 comes with four-direction navigation buttons and can also be used as an air mouse or gamepad to control multiple devices connected to the Super TV. All three Super TVs will give users access to content libraries where they can enjoy at least 2000 full HD, HD films from Hollywood and Bollywood, more than 100 satellite TV channels, 3.5 million songs (coming soon by software upgrade) and more than 50 live concerts.

With Super TVs, users will also get access to a cloud storage space of 5TB with privacy protection. For after-sales service, Super3 Series is backed by a two-year product warranty and a panel warranty of four years.

All three Super TVs come with two years of VIP membership worth Rs 9,800. The consumers will also get Rs 5000 cash back with HDFC bank card (EMI options).