The company calls its phones 'superphones'.'The incredible response from our consumers is very humbling and it re-affirms that our proposition of breakthrough technology, comprehensive ecosystem and sustainable disruptive pricing is being well received by our consumers,' Atul Jain, the company's India head said in a statement.

LeEco, formerly LeTv, had on January 20 launched two 'superphones' - LeMax and Le1S - in the Indian market. "India is our new destination. We look forward to making our presence felt strongly in the Indian market, a market of youths," Jain had said at the launch event.

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Earlier in January, the company had showcased in a select preview event, a series of its smart devices, including 3D helmet, Bluetooth headphone and super cycle. The Chinese smartphone-maker claims that affordable devices are its unique selling point.