"Technology giant LeEco is one of the first few advertisers to be selected to use Facebook Immersive Canvas Mobile ads, a new experience which allows advertisers to use a mix of videos, photos and other elements in new and compelling ways," the company said in a statement.

"It's like an alternate version of a brand's website but will load more quickly and be more interactive because the content is native to Facebook," the statement said.

"With canvas ads, we are giving advertisers a lot of flexibility to build the type of experience they feel best representing their brand identity, and ultimately achieving their business objectives," Fei Yu, Head of Industry Sales, Greater China, Facebook, was quoted as saying in statement.

Chinese firm LeEco had earlier said it hopes to grab a spot among the top three smartphone players in India within this year, on the back of its disruptive technology.

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