The partnership will provide access to campaign-based analytics and custom research, strategic advertiser tools and resources.

"We are pleased to partner with LeEco in their digital transformation journey as a globally recognised brand," said Aliza Knox, vice president, Twitter, in a statement.

LeEco will also be one of the first brands from China to get access to 'First View', a new video-based advertising product from Twitter to reach the global audience.

'First View' helps marketers achieve significant audience reach with exclusive ownership of Twitter's top ad slot for a 24-hour period.

When users first visit the Twitter app or login to twitter.com, the top ad slot in the timelines will be a 'Promoted Video' from that brand. With this, marketers can tell a powerful visual story across the Twitter audience. Recently, LeEco broke all the smartphone sale records in India in the 10,000-15,000 bracket.

Among 243 smartphones available online, the Rs 10,999 Le 1s was ranked the top selling device in February, the report from global market research firm IDC said.  Among 387 smartphones in both online and offline sales, Le 1s reached the top 10 list, ahead of Samsung's Galaxy J5 and Xiaomi's Redmi 2.

Launched on Flipkart in January, Le 1s received over 20 lakh pre-sale registrations and over 2 lakh orders in three flash sales.

The Chinese internet and technology conglomerate is set to host an event in Mumbai on Tuesday where it is rumoured to launch content services and new hardware.  LeEco is also eyeing a manufacturing base along with research and development centres in the country, the company's vice chairman and co-founder said recently.

"We have already applied for the single-brand retail licence with the Foreign Investment Promotion Board (FIPB). The ministry for communications and information technology has given us options like Andhra Pradesh, Telangana, Raipur's electronic cluster, Bhopal and Bhilwada (Rajasthan) to set up our manufacturing base. We will evaluate all the options before finalising our manufacturing location," Liu Hong, vice chairman and co-founder, LeEco, said.