LeEco successfully disrupted the smartphone market in India with the launch of its Superphones and now once again it is set to rewrite the rules of the TV segment. This is because of the global conglomerate's ecosystem business model which allows it the luxury of offering top-of-the-line devices at disruptive prices.

Unlike any other smartphone or TV manufacturer, LeEco's objective is not to earn profit by selling its hardware but through its unique and engaging content.