"Currently, we are among the top three players in the Indian PC market with a market share of 18.1 percent. By the end of March, we expect that the market share would cross 20 percent, making Lenovo the market leader," Lenovo India Director (Marketing) Bhaskar Choudhuri told reporters here today.
He said the growth in the PC (desktops and laptops) market in India was relatively flat at the moment. To increase PC penetration, he said Lenovo was targeting small towns, which will generate demand and drive sales.
PC density in India is 10 percent at present, he added.
Lenovo has set up a PC manufacturing plant at Puducherry where it manufactures the `Thinkpad' series, which it acquired from IBM. Other PC products are being imported from China, he said.
Lenovo would open additional 350 exclusive stores across the country as well.
Asked whether the dip in Lenovo's profits globally had affected Indian operations, Choudhury said, "India is considered a strong market for the Chinese company although contribution to overall sales is below 10 percent."