Letv accords top priority to ensure flawless performance of its phones for Indian consumers and, therefore, the company is keen to customize its devices to suit the Indian users, the official said yesterday, requesting that he shouldn't be named.

The company has been in the news lately for its decision to enter the Indian market. In a significant move in its India entry strategy, Letv has launched its official e-commerce platform Lemall.com, and its smartphone unit 'Le Mobile' is set to enter the Indian market with a record USD 530 million funding.

Letv's 'superphones' are equipped with the latest technology and software that are supported by the company's unique content interface and ecosystem.