Mumbai: Like every year, the Lakme Fashion Week (LFW), a bi-annual five-day long extravaganza, has become a massive hit platform to generate business for both established and new designers.

Buyers  from around the world, including representatives of Fortune Cookie (Kuwait), Khalid M (UAE), Philosophy Riyadh (Riyadh), Strand of Silk (London), Moda IN (Kuwait) and  Glitters(Dubai) descended here to check out the new collections and quite a few of them even placed orders, resulting in successful trade.

Designer Arpan Vohra overwhelmingly said, “Though there was a whopping number of international buyers, the maximum business came from domestic players. We have got queries from both domestic and international buyers. I've added a few new domestic buyers to my list along with the existing ones who are now placing instant orders. So it's been good for me”.

His collection ranges from Rs 4,500 to Rs 20,000 and his most sought after silhouettes were maxis, short jackets and shorts.

Designer Abhishek Dutta said business opportunities were satisfactory, despite the cricket World Cup keeping people at home and added, “Buyers are also looking for low price easy garments. That's why I priced my collection between Rs 2,000 and Rs 10,000.”

LFW kickstarted on March 11 with 78 designers showcasing their summer collections, which made buyers happy with stuff on display.

Ravi Krishnan, Managing Director, IMG South Asia said, "We have got some very good feedback from the buyers, both domestic and international, and what's also been gratifying is that there was business done in all three categories - the gen next designers, the emerging and the established”

He also felt that designers will always get the maximum business from domestic players.

New designers like Abhishek Dutta, Purvi Doshi, Aditi Gupta are also being approached by buyers like Ankit Bhartya owner of Misakee brand.

Ankit Bhartya said, "Our store primarily focuses on traditional wear in Mumbai and the Pune store is more western. So we were looking at western wear from the designers. We wanted clothes for the age group of 30-40, more wearable but not very commercial and sober designs. We have got that."

(Agencies)