The handset features a 5-inch IPS display with 2,540 mAh battery combined with 1.3 GHz quad core processor. It has 1 GB RAM and 8 GB of internal memory, it added.

The Android KitKat-powered smartphone has a 8 megapixel rear camera with powerful features, including Touch and Shoot whereby one can simply touch anywhere on the screen, focus and get instant shots.

Besides, the Gesture Shot enables users to take selfies with a mere hand gesture. It features a front camera light that captures perfect selfies in low lit settings through the use of bright flesh-tone illumination framed around the subject.

Bello also has UX features like Knock Code, Smart Keyboard, Guest Mode, Capture Plus, Easy Home, QSlide and QuickMemo+.

The mobile phone has colour options like white, titan black and gold.

"Bello is the perfect choice for budget-conscious young people who are active users of social media. It presents the most practical and convenient user experience in the mid-tier smartphone market," LG Mobiles India Marketing Head Amit Gujral said.