These figures show the customers, who have downloaded this application, may or may not be using it currently. It must also be observed that there may be users who have downloaded this application multiple times. Line eyes enrolment of more than 500 million users on the instant messaging app by 2014.

Offering localized content and stickers featuring local celebrities allowed it to attract more users, said the company. Line is a multiplatform application, which means that the same profile can be used in mobile, tablet and computer. LINE has also expanded the service to some 230 countries in 14 languages, including English, Chinese, Spanish, and Indonesian.

The major competitors of this app are WeChat and WhatsApp and the company is striving hard to expand its user base in tech savvy countries like India. In a quest to promote its business through unconventional marketing strategies, Line has signed Katrina Kaif as the brand ambassador to attract more subscribers.