"We have approached the state government for its consent to get Noor Jahan patented as MP's property. The district administration and MP government will jointly apply for patenting of Noor Jahan," Alirajpur collector Shekhar Verma, told reporters, adding that MP government wants to promote Noor Jahan's commercial production. Unlike the dainty image the name evokes, Noor Jahan variety is all about weight and size, apart from its sweetness. One mango weighs between four-and-a-half kg and is nearly one-feet long.

The 'Noor Jahan' mango has won many acclaims including National Award at Indore Mango festival in 1999. The Katthiwara region, neighbouring Gujarat, houses two mango farms with five trees where nearly 100 mangoes grow in one tree. According to locals, Noor Jahan is not only popular in India but gets demand from abroad as well. Each mango fetches around Rs 300 to 500. Owner of one of the farms, Shivraj Singh said his father Thakur P Singh had brought sapling of Noor Jahan from Valsad in Gujarat to Katthiwara in 1968. He said that the lone tree in Valsad, is now dead.

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