London: Queen of Pop Madonna is hoping to channel her chart success into a global brand and is set to create a business empire which will include fashion, perfumes and handbags.
The 53-year-old already has a teen line Material Girl with daughter Lourdes and now she has announced plans to launch a new all-encompassing brand called 'Truth or Dare', the name of her candid 1991 documentary.
The brand will incorporate fashion, scents, handbags and lingerie and it is set to hit stores across the US and then the world next year.
"Over the past several decades, I have been approached countless times to create my own brand. The timing is right," said Madonna.