After his first successful production venture ‘Vicky Donor’, this is John’s second film and he is also acting in it."We are very clear that we are not a multiplex film," John said, adding that a limited number of prints were being released. "We are not apologetic about this. We are not trying to make our film a mass entertainer. I am an actor and can make 10 other mass entertainers, but this film is to reach out to a specific audience and I don't have a problem with that. I don't have a problem if I find my audience on Monday. I will be very happy if I find my audience on Monday," he said.

Directed by Shoojit Sircar, "Madras Cafe" is a spy thriller and features John and Nargis Fakhri in the lead. It is slated to release on August 23. Busy promoting the film, John said, "This is a political thriller and each film has its own audience. We have to find our audience for the film. This is not a 'Welcome Back' or a 'Dostana' where you get your audience. For this film, you have to search for your audience. I am sure people will appreciate the effort that we have put in. I hope it does not go unnoticed."

Nowadays the film industry has a new yardstick to measure a film's box office success, and that is Rs.100 crore club. However, John doesn't agree with this saying. "All big budget films are not the greatest films. As an actor I am doing 'Welcome Back' and 'Dostana 2'. I am doing the most commercial films which will go beyond any numbers, but it's important to make a film like 'Madras Cafe'. I am very proud of the film," John said.

He may have his fundas clear about the release, but he admits that producing films is a daunting task."As an actor you only think about your acting. Now that I am a producer, I have understood how much responsibility is on your shoulders. It's very difficult and challenging," said the actor turned producer. “I did an MBA. Before modeling, I was interested in advertising, so to present a film is my passion. As a producer it became a progression. Being an actor is great, but being a producer is very difficult," he added.

Courtesy: Mid-day

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