The company will commercially launch KUV100 on January 15. It will come in four models in petrol and diesel versions, executive director Pawan Goenka said after announcing the name of the new SUV and petrol engine.
     
Announcing the soft-launch of KUV100, Goenka said, "We are all set to create a new segment with the launch of the KUV100 which also marks our foray into ground-up petrol engines. I am confident the KUV100 become a popular brand and will be cited for taking Mahindra to a whole new orbit.
     
Goenka said the company has spent close to Rs 500 crore to develop and design the new vehicle which has been in the making during the past four years. The KUV100 is built on a completely new platform based on mFaclon engine platform, and will be rolled out at and launched from the Chakan, Pune plant, he added.