The company will commercially launch KUV100 on January 15. It will come in four models in petrol and diesel versions, executive director Pawan Goenka told reporters here after announcing the name of the new SUV and petrol engine.

CEO Pravin Shah said the product is targeted at the youth, a category M&M has been not really present in.

Goenka said the five-seater SUV has applied for 18 patents and the engine is developed in-house in consultation with its Korean arm SangYong and other Korean companies, primarily LG Engineering.

KUV100 opens up a new segment and the company hopes to lure prospective buyers of Hyundai Grand i10 and the Figo from Ford.

While the petrol engine, 1.2-litre mFalcon G80, is claimed to produce 82bhp and 114NM, the 1.2-litre D75 diesel may churn out a maximum power output of 77bhp and a peak torque of 190Nm.

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