''We are targeting the West European markets of Norway, UK and France for the sale of electric vehicles," executive director and president (automobile and farm equipment) of M&M Pawan Goenka said here on Friday.
M&M, which had already launched the 'e2o' electric vehicles in the country, was not quite satisfied with the sales performance.

"The sale performance of the electric vehicles of the company is very poor. We are selling around 250 units all over the country whereas we expected to sell around 100 units per month," Goenka told reporters.
This, he said, was primarily due to lack of governmental support at state levels. "The state governments of Karnataka and Maharashtra were providing incentives for purchase of electric vehicles," he said.
The West Bengal government was also giving some incentives, he added.
Goenka said that next year, the company is aiming to export the vehicles to the West European markets.
"We will be happy if the company is able to sell 100 units overseas and 100 units in the domestic market. This is a good volume for us," he said.

M&M, which bought REVA electric car company, would continue to make investments in acquired firm,
Goenka said.

Goenka said that the primary focus of the company would be the UV and SUV segments and not passenger cars.
To a query, he said that its only passenger car Verito, which has the diesel version only, would be manufactured as an electric vehicle for the commercial segment.

An electric version of its LCV Maximo would also come to the market, he said.
Talking about long-term strategy of the company, Goenka said that so far all its products were only diesel versions.
"In future launches, there will be an equal content of both diesel and petrol in passenger vehicles," he said.
He said the company had developed four versions of petrol engines in the 1.2 litre, 1.6 litre and 2.2 litre capacities sharing the Ssangyong platform, the Korean company which M&M had acquired.
All future launches in the full-sized SUV category would be in the diesel segment, he said.
Talking about tractor sales, Goenka said that sales were down by six months in the last eight months.
Ssangyong was contributing around 35 per cent of M&M's overall sales. The company was now selling Ssangyong's Rexton SUV in the Indian market.


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