The company officials said that by launching the Centuro Rockstar at an attractive cost, Mahindra has expanded its popular Centuro portfolio to target the mass 100-110 cc consumers.

"With the launch of the Centuro Rockstar, we now have a full range of truly differentiated motorcycles, each of which delivers a tremendous value proposition as part of the award winning Centuro brand.

"Each Centuro now addresses a different consumer sub-segment in the large 100-110 cc category," he added.

The specific features of Centuro Rockstar include flip key, Rockstar graphics, LED brake light and extra long seat.