The Bolero pick-up flat bed is the flagship brand in Mahindra's pick-up portfolio contributing over 60 percent to overall pick-up sales.
"The new Bolero pick-up flat bed (BS 3) with more modern, macho and stylish looks and superior fuel efficiency will help us cater to the evolving needs of stand operators, businessmen and traders," Mahindra & Mahindra Ltd's automotive division chief executive Pravin Shah said in a release.
The domestic pick-up market is growing at a healthy rate and is also witnessing an evolution in customers' demands and behaviours, he said. The new offering comes with pioneering micro-hybrid technology, more contemporary and stylish exterior and interiors, and a higher load carrying capacity of 1,250 kg, the company said.
The company has also offered a three years unlimited kilometres warranty on engine and drive-line, it said.