Mumbai: Auto major Mahindra & Mahindra on Wednesday said it has launched a premium SUV 'Rexton' from the SsangYong stable. (Agencies)
The first launch from its Korean arm is produced at the Chakan plant with some localisation, the company said.
In November 2010, Mahindra & Mahindra (M&M) had signed a definitive agreement with Ssangyong Motor Company to acquire 70 per cent stake in the ailing South Korean automaker at a total cost of USD 463 million (about Rs 2,105 crore).
"A manual model of the sports utility vehicle (SUV) is priced at Rs 17.67 lakh ex-Mumbai and the automatic version at Rs 19.67 lakh," M&M president, automotive and farm equipment, Pawan Goenka said at the launch.
The car is the first high-end SUV from the Mumbai-based auto firm.
The company said it has invested over Rs 63 crore at its Chakan plant for this model.
Mumbai: Auto major Mahindra & Mahindra on Wednesday said it has launched a premium SUV 'Rexton' from the SsangYong stable.