Kochi, Jan 05 (Agencies): Mahindra & Mahindra, India's market leader in utility vehicles on Wednesday introduced Thar CRDe, 4x4 off roader in the Kerala market.
Kerala has been the largest market for such vehicles and the company was totally gerared to meet any requirements, Behram Dhabher, General Manager (Vehicle Development) told reporters here.
The Thar aims to play a significant role in shaping the lifestyle vehicle segment both in urban and rural India.
Consumers are looking for a different lifestyle as they seek adventure and a fun experience which the vehicle will offer, he said.
The Thar is a manual 4x4 machine coupled with a powerful CRDe engine 77 kw (105 BHP) and drive by wire technology which is capable of providing it variable speeds and acceleration.
To handle this excess power, Thar CRDe's tough rigid ladder frame chassis has been optimised to enable crisp handling.
It is priced at rs 6.11 lakh for BS IV variant) ex showroom price kochi.
The vehicle would be available in Mumbai, Delhi, Chandigarh, Jaipur, Bangalore, Kochi, Mangalore and Kolkatta and would be launched in the rest of India by this month.
It will be positioned a lifestyle vehicle for the rural market with both 2 wheel and 4 wheel options. The BS III variatn will be priced at rs 4.33 lakh (ex showroom kochi), Sunil Lohani, General Manager (South Zone)said.