TUV300, which comes only with a diesel engine, is priced up to Rs 9.12 lakh for the top-end variant which showcases the AMT (auto gear shift) technology.
"The TUV300 embodies Mahindra's tough and rugged DNA which makes me confident that it will be a brand creator in its segment and find favour both in India and globally," M&M Group Chairman Anand Mahindra told reporters here.
TUV300 will take on the likes of Ford EcoSport and Renault Duster that are priced between Rs 7.88 lakh and Rs 13.54 lakh (ex-showroom Delhi).
Besides, it will also compete with compact crossovers such as Toyota Etios Cross, Hyundai i20 Active and Fiat Avventura, which are priced in a range of Rs 6.23 lakh and Rs 8.89 lakh (ex-showroom Delhi).
With TUV300, the company aims to strengthen its presence in the compact SUV segment. Quanto, another small SUV from the company's stable, has not been able to create sizable presence in the market.
M&M's forte has been in the bigger UV segment, with models such as the Scorpio and XUV500.