Chandigarh: Tractor major Mahindra & Mahindra on Thursday showcased its high-powered air conditioned tractor, which will be rolled out before the end of this year with an aim to target evolved tractor market in the country.

"We are displaying 85 HP tractor 'Arjun International' with AC cabin for the first time in the country which will facilitate farming for longer hours," company’s Chief Executive, Tractor and Farm Mechanisation Business (Farm Equipment Sector), Bishwambhar Mishra said on Thursday.

The tractor was put on display at the 'Kisan Mela' organised by the Punjab Agricultural University at Ludhiana.

Stating that the new AC tractor would be launched before the end of this year, Mishra said it would be priced at Rs 15 lakh compared with 60 HP ordinary tractor of Rs 7 lakh.

Though the size of the AC tractor market in the country is not big, Mishra said that the company would be eyeing to sell this highly advanced machine in evolved markets including Punjab, southern and western parts of the country.

"It (AC tractors) is a niche market and the trend of AC tractors will soon pick up in the country,” he said while adding that this tractor would be produced at its plant in Mumbai. Mahindra & Mahindra is already selling AC tractors in US markets.

Farm equipment maker also announced the launch of its first AC cabin harvester ‘AppliTrac’ which carries a price tag of Rs 18 lakh a unit.