"We wanted to open pre-bookings for the new Scorpio a week ahead of the launch. So, apart from letting customers book at our showrooms, we also decided to add more to their convenience by allowing them to book online by tying up with Snapdeal," Mahindra & Mahindra Senior Vice-President (Sales and Customer Care, Automotive Division) Vijay Nakra said.
The new version of the company's sports utility vehicle Scorpio is being launched on September 25.
He said customers would have to complete formalities for purchase of the new Scorpio at its dealerships even if it is booked online.
As of now, the partnership would be restricted only to the week ahead of the launch.
"We will have to see how it pans out after the launch," he said when asked if the online booking would be continued in future too.
Snapdeal officials could not be reached for comments. However, according to information available on its website, the booking amount will be Rs 20,000 and vehicle delivery will take four to six weeks after booking on Snapdeal.
While e-commerce has been growing fast in India and items like mobile phones are increasingly sold online, not many auto company has explored this avenue. In 2013, Nissan India had attempted to sell cars in India via online and make its entire product line-up available for purchase through Internet.