"This is a very proud moment for us, as KUV100 turn a new leaf in Mahindra's evolution in the SUV segment.

"Being the market leader in SUV space, it has always been our endeavour to offer breakthrough products and category creators and we have consistently done that, be it with the Scorpio or the XUV500 and TUV300 more recently, M&M (Automotive) President and Chief Executive Pravin Shah said in a press statement.

Available at Mahindra dealership across India, the KUV100 starts at an attractive price of Rs 4.65 lakhs (ex-showroom Bhopal for the K2 petrol variant) and Rs 5.48 lakhs (ex-showroom Bhopal for the K2 diesel variant), the release added.