The gift box options are available in two designs. Arora, who has in the past gone beyond apparels and custom designed lines for Swatch, Biba and Amrapali, said that his association with Kurkure is a first of its kind.

"This is the first time that I have associated with a brand to custom design their Diwali gift packs, and while it was a challenge, I’m pretty delighted with the output," he said in a statement.

"It’s a fun brand, it has its quirks, and that is reflected in both the designs. It’s been super fun designing for this very ‘masti-bhara’ (fun-filled) brand, and I hope consumers love both designs," Arora added.

The brand is also launching traditional 'Raja Rani' design packs which will contain some of its patrons' favourite flavours - Masala Munch, Puffcorn Yummy Cheese and Solid Masti Twisteez Masala.

“The new ‘Raja Rani’ gift packs, the limited edition gift packs by Manish Arora and the new flavours have strengthened our festive offerings. We are excited about this complete package and confident of receiving a great response from consumers,” said Nalin Sood, category director-Indian Snacks, PepsiCo India, Foods.