Launched in 2007, the festival will now be held at Big Bazaar outlets of Phoenix Market City, Growel Mall, Nirmal Mall and R City Mall, starting on Friday.

The three-day long festival is organised by Mapro Foods, the manufacturer of jams, fruit beverage concentrates - crushes and squashes; and fruit bars.

"The Strawberry Festival has been a tremendous success in Panchgani for the last seven years. It is loved and enjoyed by thousands of people who visit the hill-station particularly for the festival. Taking a step further, we decided to bring the festival to Mumbai and Pune and provide them with a delightful experience," Mayur Vora, managing director, Mapro Foods Pvt. Ltd., said in a statement.

"With this festival, our aim is to spread the sweetness of this fruit across the country and bring strawberry lovers to a common destination to indulge and win exciting goodies from Mapro," he added.

With the theme I Love Strawberry, the fest will offer interactive games and goodie bags.

It will also give a chance to strawberry lovers to indulge in the freshest of the fruit straight from farms of Mahabaleshwar.


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