The company that has set a target of selling two million units annually by 2020 with around 25 models, expects the Nexa network to contribute a significant amount to its sales and will open 100 dealerships under it in 30 cities by the end of ongoing fiscal.
   
Its different dealerships have hired 700 people from other sectors like hospitality, aviation and financial services to offer a differentiated luxury car buying experience for its "discerning customers".
    
"We have created a customer base of 1.5 crore in the three decades of our operations. Our customer profile is changing today and we not only need to offer new premium products so that they stay with us when they look to upgrade to bigger cars but also a different buying experience," Maruti Suzuki India Executive Director (Marketing and Sales) RS Kalsi said.

"That's why we need to offer a differentiated buying experience to these customers. So we have hired people from other sectors like hospitality, aviation and financial services and will even provide personal relationship manager," he added.
    
MSI has so far sold 3,41,329 units in the current fiscal till June, up 13.8 percent from 2,99,894 units sold during the same period previous fiscal. For the 2014-15 financial year, the company had posted its highest ever sales at 12,92,415 units, up 11.9 percent, from 11,55,041 units in 2013-14. The previous high was in 2010-11, when the company had sold 12,71,005 units.
     
The company's domestic sales during the last fiscal stood at 11,70,702 units, up 11.1 percent, from 10,53,689 units in 2013-14 fiscal.

 

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