The company aims to garner revenues to the tune of Rs 3,600 crore. It's revenues in the 2013-14 fiscal stood at Rs 600 crore. The smartphones being launched are priced between Rs 2,000 and Rs 6,000. JPN/Agencies
"We will launch nine new smartphones models and eight new feature phone models this month. Going forward, our focus will be on budget smartphones," Maxx Mobile Chairman and Managing Director Ajjay Agarwal said.
These launches includes an Android-based smartphone at a break-through price point of Rs 2,000, which will be one of the most affordable Android smartphones in the country, he added.
"These handsets will target two segments first-time smartphone users that is people upgrading from feature phones with devices priced between Rs 2,000 to Rs 3,500," he said.
The other target group is the value conscious smartphone users, who are seeking to upgrade to better technology at affordable prices (Rs 3,500 to Rs 6,000), Agarwal added.
He said the smartphones will be sold through ecommerce channels and trade, while some select models will be launched exclusively with specific shopping websites. Feature phones will be sold through the trade channel.
Recently, Maxx had launched its AX356 GenxDroid7 for Rs 3,696. Based on Android Jelly Bean operating system upgradable to the latest Android Kitkat OS, the smartphone came with a 3.5-inch screen, 512 MB of RAM and 12 GB memory, 4GB ROM.
The 3G-enabled handset is powered by 1GHz dual-core processor and has 3.2 megapixel rear camera, 0.3MP front camera and 1,200 mAh battery.
The company aims to garner revenues to the tune of Rs 3,600 crore. It's revenues in the 2013-14 fiscal stood at Rs 600 crore. The smartphones being launched are priced between Rs 2,000 and Rs 6,000.