In its 20th year of operations in India, McDonald's India will sharpen focus on innovation, delivery business, and brand extensions like McCafe in 2016, that have "significantly boosted" the company's revenues in the past year, Smita Jatia, MD of Hardcastle Restaurants, the master franchisee of McDonald's India (West and South) said.

McDonald's is facing competition from other international chain of restaurants, most recently Burger King, besides Dominos, PizzaHut and Dunkin Donuts among others, and food-on-demand delivery services.

However, Jatia says that the entire category is still nascent, and needs to mature. "The more the category grows, the better for our business," she said.

The burger category is growing at a healthy clip along the western fast food category, which is growing at 13-15 percent every year, based on industry estimates.

McDonald's, the first quick service restaurant format to start operations in the country 20 years ago, says that its home-deliveries have tripled in last seven years riding the wave of food technology.

McDonald's India had said last year that it is stepping up its operations in the western and southern markets by doubling its outlets by 2020 from the present 216 with an investment of Rs 750 crore.

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