The ministry held a meeting with stakeholders of media and entertainment industry on Swacch Bharat Mission in New Delhi on Friday.

The stakeholders of the industry included representatives of News Broadcasters Association (NBA), Indian Broadcasting Foundation (IBF), representatives of FM radio, community radio, digital media, entertainment channels and national broadcasters including the Public Broadcaster, said a ministry statement.

Speaking on the occasion, Information and Broadcasting Secretary Bimal Julka said the media and entertainment industry need to contribute extensively to the Swacch Bharat Mission.

The industry could help in reaching out to people with right content and effective messaging which would ensure community participation in the Swacch Bharat Mission.

Julka said the media and entertainment industry has an important role to play in order to make Swacch Bharat a mass movement.

Reiterating Prime Minister Narendra Modi's appeal for people to devote themselves towards 'Swacchchhata' (cleanliness), he said that it is essential for all stakeholders to be partners in the drive towards this initiative.

Julka suggested that the entertainment industry bring leading stars together to communicate messages through TV on Swacch Bharat to households.

For the FM radio industry and community radio stations, he appealed to create region specific and event specific programs on the Swacch Bharat Mission. He also appealed to the digital media industry to play Swacch Bharat messages across various theatre screens in the country, to make people aware about the initiative.

Representatives of industry extended their support to carry forward the initiative and shared their views and suggestions in order to create an effective multi-media campaign which would translate 'information into action' towards fulfilling the prime minister's vision on 'Swacchchhata', the statement said.


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