Claiming that MediaCom's smartphones are equipped with the latest chipsets and other hardware proficiencies, yet to be introduced in the Indian market, MediaCom CEO Harbinder Singh Dhaliwal said the company is targeting the young generation in the country.

With featured phones' prices starting from Rs 700 and smartphones ranging from Rs 3,999 to Rs 17,000, MediaCom has already sold around 50,000 units since its launch in June this year, he said adding that the company was also planning to launch 4G devices soon.

Talking about the USP of its product Mandal said, "Of course technology, build and finish are of European standard. As far as the design is concerned Italy is famous for fashion and design, so are MediaCom phones."

MediaCom, with all its products designed and engineered in Italy, was likely to start manufacturing them in the country once the Make in India mission is initiated. "We are a participant of Make in India mission. Till the project starts all the products are designed and engineered in Italy," Mandal said.