Both petrol and diesel variants -- B 180 Sport and B 200 CDI Sport -- are available for sale at Mercedes-Benz dealerships across the country from Wednesday.
Claiming that the B-Class, priced at Rs 27.95 lakh (for the B 180 Sport with a 1.8-litre petrol engine) and at Rs 28.95 lakh (for the B 200 Sport with new 2.2 litre diesel engine) is the only luxury tourer in the country, company's managing director and chief executive Eberhard Kern said.
The new variant of compact B-Class combines dynamic sportiness with high degree of safety, comfort and practicality, he added.
The Pune-based Mercedes-Benz India had announced 15 launches this year to claw back its lost market share. Last year, the Merc narrowed the gap with only a few hundred units difference.
The new luxury features include a panoramic sliding sunroof, reversing camera, memory seats, steering wheel with shift paddles, and 7G-DCT dual clutch transmission apart from new safety features like seven airbags, attention assist, adaptive braking, and hill start assist.
The company also launched a new A-Class in a price range of Rs 25.95 lakh for the A 180 Sport with a 1.8 petrol engine and Rs 26.95 lakh for the A 200 Sport with a 2.2 litre diesel engine, both ex-showroom Mumbai.
The new A-Class diesel offers more power and performance with a new powerful A 200 CDI engine.
Kern said the new B-Class diesel engine provides 25 percent more power while still offering higher fuel efficiency than its predecessor, while the new A-Class with a more powerful diesel engine provides an additional 25 percent power and 20 percent additional torque, and features a sliding sunroof as standard.
Kern said the launch of the new B-Class is intrinsic to Mercedes-Benz India's '15 in 15' under which the company will roll out 15 models including some brand new models and add 15 dealers, taking its overall dealership network to over 80 by the end of the year.
Kern further said Mercedes pioneered luxury touring in the country with the B-Class and this paved the way for our success in the segment, helping it become the no. 1 player in the luxury SUV segment.