New Delhi: Taking note of India's rising obsession with SUVs (Sports Utility Vehicles), Mercedes-Benz on Tuesday hinted at launching a new entry-level SUV to compete with the likes of BMW X1, Audi Q3 and the soon-to-be-launched Volvo V40.

Speaking on the sidelines of the launch of 'Silver Arrows', Noida's first Mercedes-Benz dealership, Eberhard H Kern, Managing Director and Chief Executive of Mercedes-Benz India, said the recently unveiled GLA (entry-level SUV) concept could make it to India.

"The GLA concept which was revealed at the Shanghai auto show recently can come to India to compete in this (entry-level) segment," Kern said, adding that it could be priced at around Rs 25 lakh.

The BMW X1 was launched at the far end of 2010 and opened up the entry level or baby SUV segment in India. It enjoyed the first mover's advantage until Audi launched the Q3 in mid-2012.

However, both the soft roaders, priced between Rs 27-Rs.33 lakh (ex-showroom Delhi) are registering healthy sales.

Speaking about the soon to be launched premium hatchback, the A Class, Kern said the target customers for the premium car were young professionals and women. "The youth as well as the women in India today are independent and are making decisions on their own. The A Class will surely satisfy their needs," said Kern.

The German automobile company is anticipating healthy sales of the A Class as it hopes to crack a new segment in the market.


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