The drive will feature celebrity Chef Vikas Khanna preparing delicious meals for the participants. And ‘The Collective’ will be offering fashion through its collection of several fashion brands. ‘Luxe Drive’ will be travelling across the country through tier II and tier III cities providing customers a Mercedes-Benz luxury experience.

The off-road drive setup has been imported directly from Germany for demonstration and drive experience. The GLA-, GL- and ML-Class perform on the 40 degree slope displaying cutting edge features like hill hold assist, downhill speed regulation, 4MATIC system and air suspension. Also available is a special zone for Mercedes-Benz merchandise, a kid’s zone with games for engaging the kids and MercedesTrophy zone with exclusive MercedesTrophy goodies on display will enhance the engagement.

“Mercedes-Benz pursues the philosophy of ‘Live the Best’, where we aim to provide our patrons with an unparalleled brand experience. In enhancing this unique modern luxury experience and create an innovative engagement platform, we are introducing ‘Luxe Drive’ which is a unique drive experience blending adrenaline with gourmet and haute couture. One of its kind customer engagements like Luxe Drive, reiterates that we Mercedes-Benz is on the right path to create fascination and delight for its existing as well as potential customers, especially in the emerging tier II and III markets, which are the future growth drivers,” said Eberhard Kern, Managing Director and CEO, Mercedes-Benz India.