This investment would further reinforce Micromax's foray into application services and innovative product offerings, the company said in a statement without disclosing the financial details.
It will also give ixigo a reach of over 30 million incremental users over the next year, Micromax said. ixigo CEO & Co-Founder Aloke Bajpai said the partnership with Micromax would strengthen its market leadership in mobile travel services for middle class users.
ixigo helps travellers plan their trips, find the best train and bus services, book cheapest flights, cabs, hotels among others. Last month, Micromax had announced that it would make investments ranging from USD 0.5 million to USD 20 million in over 20 startups in the coming year.