Under the deal, Gaana will be available on all Micromax smartphones, enabling users to seamlessly enjoy mobile music, a statement said.
    
New users of Micromax smartphones will also receive free trials to Gaana+, allowing unlimited downloads without advertising.
    
"India is a music loving country and today's youth is hooked on music for at least 2-3 hours a day through their smartphones... we are proud to announce our partnership with them to provide our neo users an uninterrupted access to latest tunes and transcend them into the world of music," Micromax co-founder Rahul Sharma said.
    
He added that the investment is part of the company's efforts to build an ecosystem of connected devices in a connected world.
    
Previously, the Gurgaon-based firm had said it will invest in startups across segments like healthcare, entertainment and gaming as part of its plans to strengthen services portfolio
as it looks to stay competitive against rivals like Samsung and Xiaomi.
    
"In partnership with Micromax, we will strengthen our footprint, helping us reach our goal of 100 million Indian users," Times Internet (which owns Gaana.com) CEO Satyan Gajwani said.

 

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