The company unveiled a new brand identity with the launch of its new logo and brand philosophy "Nuts: Guts: Glory" while unveiling a portfolio of 19 new smart devices -- including smartphones, tablets and LED TVs --  with flagship smartphones Canvas 6 and Canvas 6 Pro.Both the devices, priced at Rs.13,999, are available for pre-booking on Micromax online store from yesterday.

Micromax announced 16 new product additions to its smartphone portfolio. Micromax will also make available a host of services that are integrated as "AROUND" on the new devices. With "AROUND," a user can use the single sign to access any service as well as pay for it using the native wallet to complete experience.

"The new product portfolio aims at enabling users to have a seamless experience in finding solution for their needs across different categories and varied price points," Shubhajit Sen, chief marketing officer, Micromax Informatics, told reporters here.Canvas 6 is Micromax's first smartphone to sport a finger print scanner and has a full metal body combined with 13-megapixel front and 8-megapixel rear camera.

It has a 3GB RAM, 32GB onboard memory, 5.5-inch full high-definition display with a 3,000 mAh battery and is powered by MediaTek octa-core processor.Canvas 6 Pro device is a performance beast with a 4G RAM and also the first Indian smartphone to run on a 2GHz octa-core MediaTek Helio MT6795m processor.

It also has a 5.5-inch full high-definition display and a 3,000 mAh battery but the onboard memory is reduced to 16 GB.Micromax further ramped up its 4G tablet portfolio by announcing two new tablets P810 and P710 with a screen size of 8-inch and 7-inch, respectively.