‘Scroogled’ is an ad campaign by Microsoft against Silicon Valley giant Google that accuses Google of compromising users’ privacy.

The products feature the Scroogled logo in Google colours or a Chrome logo with hate messages for Google. A mug, for instance, bears the message, 'Keep calm while we steal your data.' Another T-shirt features the Google spider with a 'Step into our web' message. Some T-shirts look like a different take on Google's own merchandise.

In the past, Microsoft has also targeted Google for allowing merchants to pay for their products to have a better chance of showing up in Google Shopping search results. However this attempt seems to be a direct one.