The pageant is aimed at discovering the freedom of expression and talent of the women of India. Unlike some other pageants, this one will not showcase skin of women, like the bikini event, he said.

The event would reflect the culture and tradition of India in its truest colour and showcase South India in its entire splendour, its exciting blend of culture, tourist destinations and natural beauty, he said.

The event would be judged by actress Parvathy Omanakuttan, South Indian actor Babu Antony, Mrs India 2011, Jeemol, and film director, Major Ravi, he said.

Besides the title winners, the other regional titles include Miss Queen Andhra, Karnataka, Kerala and Tamil Nadu, with subtitles like Miss beautiful hair, beautiful smile, beautiful skin, face, eyes, congeniality and personality, Ajit Ravi said.

The winners will get a gold plated crown designed by Prakash Parakkat, with title winner getting Rs one lakh, first runner-up and second runner-up Rs 50,000 and Rs 25,000 respectively.


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