Mumbai: Auto major Mahindra & Mahindra on Monday rolled out a new variant of its pick-up vehicle, Bolero Maxi Truck Plus, which has been priced at Rs 4.33 lakh (ex-showroom Mumbai) to further consolidate its dominant position in the segment and tap the increasing needs of the urban goods transportation.
"The Bolero Maxi Truck Plus has been developed on Mahindra's rugged Bolero Pick-up platform and is conceptualized to cater to the needs of urban goods transportation," Mahindra & Mahindra Ltd Automotive Division Chief Executive Pravin Shah said.
Powered by the 2523 cc common rail BS4 compliant engine, the new offering comes with best in class fuel mileage of 17.7 km per litre. Besides, it also offers the higher payload capacity of 1150 Kg and larger 40.6 sq ft cargo box, he added.
"We have recognised the city congestion what we all see and how to be more fuel efficient and how to manoeuvre in the lanes and by lanes of the small cities. So considering all these aspects, we have built-in the best in this product offering. Also, the new product is appropriately priced as the product will enable the customer to recover more than one he pays for (it)," Shah said.
The company had launched its Mahindra Bolero Maxi Truck, the pick-up vehicle last year. The company sold nearly 1.03 lakh units in the last fiscal in the 2-3.5 tonne pick-up segment against 73,000 vehicles in FY12.
"The Indian pick-up market is growing more rapidly than ever before and Mahindra has been leading this category (2-3.5 Ton GVW LCV segment) with a 54 percent market share in the last fiscal. We have continuously updated and evolved our products to deliver greater value to our customers," he said.
The new variant will also meet the growing needs of current customers who want to upgrade and earn more, he said, adding "We are sure that the stylish new advanced Bolero Maxi Truck Plus will strengthen our pickup portfolio and help consolidate our market share in this segment."


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