Mumbai: As attrition becomes a crucial challenge, many multi-national companies are adopting social networks, blogs online communities, gaming and other collaborative learning technologies to create learning as well as comfortable work atmosphere and to retain talents.

"Companies now encourage their workforce to share and create knowledge through social media, which results in better productivity and positive mood in the work place," Global Talent Deloitte Touche Tohmatsu Limited Director and Chief Learning Officer Nick Van Dam said.

Social media like tablets, smart phones, wikis, blogs, performance support, online communities, gaming are adopted as learning and development tools by many organisations, he said.

It is also used by many companies as an incentive for attracting and retaining talents, he added.

Usually, he said, control and restriction puts off employees from staying in an organisation for long and about 65 per cent people intend on leaving a company within two years due to lack of learning and leadership development.

In emerging nations, especially in India, China and Brazil, attrition has become a critical issue where there is a huge talent gap, he said.

These technologies are now becoming cost-effective and affordable enabling many firms to adopt them, he said.     

Asia Pacific is the fastest growing region globally witnessing a 20 per cent annual growth in adoption of technology based learning, Van Dam added.

E-learning also explores in building knowledge bases and connect people to on-demand, real-time expertise or information, which helps in capturing, tagging and promoting knowledge shared in each learning activity.

Companies also use gaming to experiment with diverse and competing models to see what works best for the organisation, he said.

"Gaming is a fun way and engaging method that helps organisation experiment with various methods to reach their desired goal before even starting a project," he said.

(Agencies)