Mobogenie 2.0 aims to redefine how users interact with their smartphone, featuring smart and highly intuitive exploration for easy access to apps, games, pictures, wallpapers, videos and e-books, the firm said in a statement.
With 440 million installations to date and available in over 30 languages, Mobogenie 2.0 Android Store makes user- friendly design accessible to locals everywhere, it added.
The store has a built-in clean up feature, which helps users free up more memory and get rid of unwanted junk like space unnecessarily taken up during app installs and uninstalls, Mobogenie said.
"User protection is of prime importance to us and ease of installation does not come at the expense of privacy or security. We ensure user safety by making sure all our available content has been thoroughly scanned with up-to- the-minute versions of Kaspersky, Norton and MacAfee anti- virus software," the firm said.
The number of apps on the market can make it hard for a user to know which are worth the download, Mobogenie 2.0 Android Store provides a thoughtful and localised selection of the best and gives suggestions based on user tags and big data, it added.
According to research firm Gartner, mobile apps are expected to see more than 268 billion downloads and generate revenue of over USD 77 billion by 2017, becoming one of the most popular computing tools.
That apart, the number of mobile connections in India is expected to grow by 8 per cent to touch 815 million this year, even as the market is expected to remain at almost the same level as last year - at USD 19.2 billion, it added.