In a message on public broadcaster Doordarshan, the prime minister said that cleanliness should not become a government programme."This (cleanliness) should not become a programme of leaders. It should be a programme of people," Modi said.

Modi said he wanted to create a movement through social media and urged people to also connect through Facebook and Twitter.

"I call upon lakhs of youth to connect with me," Modi said, adding a special clean India website has also been created.

He said people can upload photos and videos of the work done by them to remove dirt and filth.Modi said many governments had contributed to the task of cleanliness and the responsibility now came to him.

"This is not shramdan (voluntary labour) for me. This is shramanubhav (experience of labour) and it connects me with every citizen," Modi said.

Modi said the Prime Minister is also a child of Mother India as any other of its 125 crore citizens."It is the duty of all 125 crore citizens that the blot on Mother India about lack of cleanliness...we have to remove it as her son, her daughter, her child. We have to do it together," Modi said.

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