The campaign addresses a vast majority of passive jobseekers who make do with their average jobs, ignorant of the limitless opportunities that exist. The campaign urges them to rise above mediocrity and 'Wake-up' to their true potential and capitalize the opportunity.
"Most of the people are holding on to what they have. Though the volume of jobs has declined amid the current economic scenario but there are still jobs out there. One needs to wake up to this situation as by being over cautious one can lose out in this competitive world," (India/Middle East/Southeast Asia) Managing Director Sanjay Modi told reporters.

The launch comes close on the heels of findings of a recent survey by Monster Worldwide and Gfk, which said that Indian workers are among the most satisfied with their jobs globally, and nearly one in five Indians like their jobs so much that they would even work for free.

As per the research, 70 percent people have expressed that they are content with their current jobs but they are not, Modi said.
 "From the feedback received, it appears that they would like to explore opportunities. Hence, 'Wake Up' call is targeted at this vast majority of people who need to make the most out of the opportunity that exists out there," he added.

With the launch of this campaign, the leading online career and recruitment solutions provider, aims to take Monster's value proposition of Find Better to the next level thereby enabling jobseekers with "Better Access, Better Connections, Better Jobs".
As part of the "wake up" campaign a series of 'unbranded" teaser videos have been launched on the digital platform to generate curiosity about the campaign and today Monster unveiled the main and the concluding video which would be launched in the digital platfrom.

"We are confident that the new campaign will resonate with jobseekers thriving in the digital sphere enjoying high social media and video consumption," Modi added.


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