The pricing details will be disclosed when the device is launched later this month. The new Moto X comes with a 5.2-inch full HD (1920x1080p) display which is powered by a 2.5GHz quad-core Snapdragon 801 SoC supported with 2GB of RAM.

The smartphone sports a 13MP primary shooter and a 2MP front camera. Moto X has a 16GB of internal storage but the company has not given the option of microSD slot.

It runs on 2300mAh battery. The 16GB Moto X (Gen 2) is likely to be priced around the Rs 30,000.

Motorola also intensified smartwatch war with the launch of its Moto 360 on Friday. The Moto 360 comes with a 1.56-inch LCD display with 320x290p resolution. Powered by a 320mAh battery, Moto 360 runs on a Texas Instruments OMAP 3 processor.

The watch has 512MB RAM with 4GB internal storage and promises full day battery backup.

The 49-gram smartwatch is compatible with devices running on Android 4.3 or above, can take voice commands and have Bluetooth 4.0.

The newly unveiled device also has a built-in pedometer and a heart rate monitor. Moto 360 works with a growing number of apps like Facebook, Pinterest etc.

Motorola also announced the launch of Moto G which sports a 5-inch 720p display and is powered by a 1.2GHz quad-core processor coupled with 1GB of RAM. It comes with a 8MP rear camera and a 2MP front camera.