The company made the announcement via Twitter. “Ready to be the proud owner of a #MotoX made just for you, by you? RT if you’re excited!,” Motorola posted on its Twitter handle.

“Just one #MotoX like it in the entire world! Are you ready to get yours?” the post read.

“Metal, wood or leather? Choose to be unique with the #MotoX!” Motorola tweeted.

The company will allow users to customize the smartphones with metal accents, colorful hues, real woods and leathers.

Moto X runs the latest version of Android OS  and users can create own voice prompt, like "What's up Moto X." Then ask questions, set reminders or get directions.

The users can choose from 27 back finishes, ranging from colorful hues to deep wood grains and genuine leathers. They can also get their name or a message laser etched on the device.