The MTV Bollyland property by LIVE Viacom18 has been specially conceptualised to ensure that music aficionados across the nation can experience the thrill of a live concert. The expansion plans are aimed at reaching out to tier-II markets.

"In alignment with our growth plan, we have created extensions for our flagship IPs to widen the reach to tier-II markets, thus contributing to the spread of music pan India and enhancing consumer experience," Jaideep Singh, senior vice president and business head - INS, Viacom18 Pvt. Ltd., said in a statement.

So, get ready to sample a fusion of Bollywood music with EDM beats at MTV Bollyland Club Nights, a series of 12 gigs that will be held across the country from June onwards; and at MTV Bollyland City Tour, comprising 12 consecutive city concerts.

Additionally, it also provides an apt platform for popular Indian artists to experiment with EDM beats and establish a connect with their audience.

MTV Bollyland Club Nights will begin with the preliminary gig at Royalty in Mumbai on Friday.


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