According to reports,  the company will now focus on mobile app only as approximately 85 percent of all its users come visit via the app.

Flipkart had acquired online fashion retailer Myntra in an estimated Rs 2,000 crore deal.

Flipkart, which started in 2007 as an online bookstore, sells products across categories, including fashion and electronics. It also sells white goods and furniture.
Myntra continueed to operate as a separate entity with its co-founder and CEO Mukesh Bansal joining Flipkart board and heading the fashion business.
India's e-commerce market has seen huge growth in the past few years as more people log on to the Internet to shop. While apparel and electronics are bestsellers for most e-commerce firms, categories such as home decor and household items are also popular.
The industry, estimated to be worth about USD three billion currently, has firms such as Snapdeal, eBay and Amazon which follow the marketplace model.
Led by increasing Internet penetration and youngsters shopping online, Flipkart's annualized sales crossed USD one billion (over Rs 6,100 crore) a year ahead of target. It had estimated to reach the billion dollar mark for gross merchandise value by 2015.
Flipkart, which also operates under the marketplace model allowing retailers to offer products on its platform, has since its inception raised over USD 500 million from investors.